.Manly Bands is a direct-to-consumer homeowner of men's rings. The business launched in 2016 after John Ruggiero, the co-founder along with his wife Michelle, couldn't locate a suitable wedding celebration band.This is actually Ruggiero's second appeal on the podcast. In April 2021, we discussed the business's starting, distinct ring components, and also extra. Since then, Manly Bands has actually gotten its producer. The creation of bands coming from, state, Jack Daniel's whiskey barrels or Fender guitar strands develops compelling video clip, points out Ruggiero, ideal for narration on social media and in other places.The entire sound of our conversation is ingrained below. The transcript is actually modified for length as well as clarity.Eric Bandholz: Offer our company a review of what you perform.John Ruggiero: My spouse, Michelle, and also I started an online ring company called Manly Bands in 2016 to solve an issue of wedding event bands for guys. We were actually only wed. I possess big hands and also could not find a band that I ased if that was not overpriced. My alternatives were purchasing from a directory or having something personalized.I ended up getting coming from an internet site. The band showed up in a standard mailer, with no container or customer care. It was an awful adventure through today's ecommerce standards.Our company received gotten married to, moved to Fla, and needed a work. Our experts told our own selves, "Our team are actually both entrepreneurs. Why do not our company develop our very own company?" Our company talked about the forms of issues our team will seen and also how to handle all of them. My band experience appeared, as well as our company opted to attempt to fix it for various other men.Our target when our company started was to pay rent. Our company thought making a couple 1000 dollars a month from this would be awesome. Our team considered it a way of life organization, certainly not high-growth. It was just Michelle as well as me in our garage making bands and also delivering all of them bent on clients. Our company had actually hit on one thing. Our notification sounded with leads.Michelle and I make a great staff. I generate suggestions, and she is actually the implementer. A ton of our success heads to her artistic thoughts. She names the rings as well as builds identities. She connects the rings to customers. Illustrating a band solely as "eight-millimeter dark" failed to suffice.Our experts created rings from unique materials, such as Port Daniel's barrels or even special metals. Your business removed. Ever since, we've expanded greatly. Our team currently have more than 55 individuals in the Manly Bands family members. Concerning fifty percent of those are actually ring craftsmans who operate in our just recently obtained manufacturing shop in Utah.Bandholz: When performed you acquire a maker?Ruggiero: Regarding a year and a half earlier. Our company had actually been their client for a long times, so we knew them well. A lot of their company was actually retail, which didn't interest our team-- heading to mom-and-pop jewelers. They retained their wholesale customers and also trademark name. Our company acquired some of their properties and brought over staff members.Inducing a manufacturing staff has been just one of the most effective factors our team have actually carried out. It's been astonishing to go out certainly there as well as enjoy them bring in rings out of Fender guitar strands or metal coming from an M1 Abrams container.Bandholz: Just how carries out internal manufacturing impact marketing?Ruggiero: It is actually been actually huge. Taking a cam to the opposite of the workplace and also recording the group utilizing lathes to cut the metal poles or even whiskey barrels into rings makes for incredible online video. Our company have our electronic camera workers around constantly. Our company utilize that video on our social networking sites as well as in our ads and also newsletters. Our team try to market that considering that a lot of companies in the men's ring room do not create. They lose ship or purchase from overseas and then transport it out. Yet our experts prefer it to last a life-time as well as be one thing individuals may take pleasure in.Our team've possessed a bunch of effectiveness with our armed forces ancestry collection, where we source special armed forces materials. Our company possess the M1 Garand rifle inventory, the lumber component, coming from War of the nations I. Viewing our staff put that in the lathe and also cut a piece out for a band is actually exciting.Our advertising and marketing for those rings talks about the past history, the soldiers, where the tool was actually used, as well as traits like that. My better half and I researched filmmaking in university. We utilize our skills to inform as well as tell a story. For example, I lately got an e-mail coming from a consumer who discussed that his grandfather utilized to steer M1 containers. The consumer gifted one of those rings to his grandfather, and also they had quite a psychological swap. It behaves to aid clients connect with their past as well as create one thing purposeful.Bandholz: Where can individuals purchase a band from you?Ruggiero: ManlyBands.com. Our experts have pictures on Instagram, as well. I get on Twitter and also LinkedIn.